This module is designed in such a way that the students learn how to think creatively in business, develop a product/service and form a multidisciplinary business enterprise.
In this module, we will run a real business. It means we will develop an innovative product/service and then sell it to the market. This is a whole new kind of learning. It will teach us more about the real world business issues and challenges when starting up a new business. I was really excited about this module before it started because of the welcome week. In the welcome week, we were given a short trailer of the module, and I really liked it.
What is design thinking?
According to Seth Jones(2017) ‘Design thinking is a methodology used by designers to solve complex problems and find desirable solutions for clients.’ But is just not for the designers. It is for any entrepreneur or businessman who wants to establish himself different from its competitors. The main five stages of design thinking process are
The first step is to empathize. It refers to empathizing to a problem. We have to put ourselves in the user’s shoes and experience the problem he is having. The second step is to define. This is the easiest step. In this, we have to define clearly what the problem is. The more clear and concise we define it, the easier it is to generate ideas. Which brings us to the third step ‘ideate’. As we can get from the word, this steps refers to thinking of ideas to solve the problem we have defined. There can be numerous ideas. We should not shoot down any idea at this stage. After that, we select the idea that we think is the best and make a ‘prototype’ for it. When the prototype is ready, we ‘test’ it. This is one of the most important steps, because at this stage we learn about the product, about the market and then get back on the drawing board to make changes, until we are fully satisfied.
Although the process looks simple and quick, it is much complex in practice. There is no hierarchy in steps, there is much going forward and coming back in this process as seen in the image above/